The Submarket Playbook

February 27, 2025

In an ever-evolving real estate market, broad trends often obscure the best investment opportunities. The real advantage lies in understanding submarkets — where demand consistently outpaces supply and where capital can be allocated with precision. This is especially true in industrial real estate, where location and logistics access drive long-term value.

With this in mind, we took a disciplined approach with Fund IV, targeting high-barrier, supply-constrained industrial submarkets. Our investment in Cove Logistics was the first test of this strategy, and to date, the results have been encouraging.

Proof of Concept: Cove Logistics

Cove Logistics was a strategic bet on our core thesis: that well-located industrial properties in constrained submarkets can deliver above-market risk-adjusted returns. So far, that thesis has been playing out as expected.

  • Project: A 99,000 SF, Class-A industrial development
  • Market: High-barrier submarket with limited land availability
  • Execution: Acquired off-market, developed, and fully leased to a single tenant
  • Outcome: 100% leased at completion, ahead of schedule, creating meaningful value
  • Exit Strategy: Capital markets are expected to ease in 2025, positioning Cove for a Q2 sale to optimize value realization

With low vacancies, strong tenant demand, and resilient local economic drivers, Cove has demonstrated our ability to source, execute, and stabilize industrial assets in supply-constrained markets.

Scaling the Strategy: A20 Logistics Center

The early success of Cove gave us the confidence to scale. That conviction led us to A20 Logistics Center — a larger, equally strategic opportunity in Lower Greater Southwest (GSW), Dallas-Fort Worth, one of the nation’s most active logistics hubs.

  • Project: 166,000 SF, shovel-ready industrial development
  • Market: High demand, limited supply, and convenient highway access
  • Rationale: Right-sized industrial property aligned with modern logistics needs
  • Execution: Partnering with experienced developers to ensure seamless delivery
  • Timeline: Construction began in January 2025, with completion on track for Q1 2026

Without Cove, we wouldn’t have had the same level of conviction to move forward with A20. But by applying the same analytical approach, leveraging strong market fundamentals, and maintaining disciplined execution, we see A20 as an opportunity to build on the momentum we’ve established.

Looking Ahead

Cove Logistics has reinforced our submarket-driven investment approach. With A20, we are taking the next step in executing that strategy on a larger scale.


As we continue identifying, developing, and stabilizing industrial assets in supply-constrained submarkets, our focus remains on delivering strong, risk-adjusted returns through disciplined, data-backed investments.

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